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1 of 29
Introducing App Connect
Business meets IT on agreeable terms
2
“By 2017, in large organizations, at least
65% of new integration flows will be
developed outside the control of IT
departments.”
Gartner
Source : Gartner Magic Quadrant for Enterprise Integration Platform as a Service Mar 2015
The Rise of the empowered business user
3
• Cloud has changed the balance
of power
• IT budgets shifting to CMO
• New generation of SaaS
applications - task oriented and
built for productivity
• Whole new generation of “Citizen
Integrators” - the ipad generation
• Professionals still need access to
core data inside the firewall
Image Credit Du Truong under Creative Commons License
We have already reached the spending tipping point
• Mail and personal productivity led the
way - Marketing, CRM easiest
transition to cloud
• Box installed in 140,000 customers,
92% of fortune 500*
• Salesforce.com 150,000+ customers***
• WW SaaS mkt $50B by 2018**
4
50%of CRM systems deployed
as SaaS by 2015 … SaaS
deployments of CRM to reach a
maximum of 80% to 85% by 2025
Source: Gartner
Gartner CRM Vendor Guide 2014
* Source Bessemer Venture partners
** Source IDC Worldwide SaaS Enterprise Applications 2014–2018 Forecast and 2013 Vendor Shares
*** Salesforce.com 2015 annual report
IBM App Connect
5
What would it mean to if your teams could:
•kick off the marketing campaign the instant the new stock arrives
•update your customer segment lists automatically when a new lead arrives
•replace all those manual data pulls of customer with a simple automation
•keep your sellers in sync with new product and customers
•notify your employees automatically when a new sales plan update occurs
IBM App Connect
6
How do you connect where your
business teams work…
•Where marketers plan campaigns
•Where digital sellers interact with clients
•Where employees collaborate
…with where your core company
data is?
•Your stock control and warehousing
•Your core banking system
•Your Enterprise Resource Planning system
• applications shown are for discussion purposes only no claim is made of inclusion in product at launch
Sugar CRM
workday
Salesforce.com
MarketoHubspot
Insightly
Island Pacific
SAP ORACLE
Manhattan
Temenos
IBM App Connect
7
 “App awareness” allows you to connect
your apps in minutes
 Automation of manual tasks – notifications,
events & updates
 Connect your applications wherever they
are… cloud or local
 Keep customer and other data in sync
between multiple apps
 Build new connections quickly – tooling for
your tech support team to connect to the
apps you care about in hours
Sugar CRM
workday
Salesforce.com
MarketoHubspot
Insightly
Island Pacific
SAP ORACLE
Manhattan
Temenos
• applications shown are for discussion purposes only no claim is made of inclusion in product at launch
IBM App Connect
8
• Browser based UI for
business professionals
• Build connections quickly
-simple app to app
connectivity
• Build as many “flows” as
you want – we only charge
for how many you run
• Try it for free, forever, for
real !
Preliminary designs shown – final product experience and capability may differ
Integration in 4 Steps
9
Select your applications
Connect to your accounts
Select the data you care about
We run it for you !
1
2
3
4
IBM App Connect
10
As easy as choosing
your apps…
Preliminary designs shown – final product experience and capability may differ
IBM App Connect – Triggers and Actions
11Preliminary designs shown – final product experience and capability may differ
And the events you
care about …
• Select from
preconfigured
events and actions
in your application
IBM App Connect - Handles your credentials
• Supports OAuth and 3rd
party authorization
methods
• Credentials encrypted
for security
12
“App Aware” - The hard work is already done
13Preliminary designs shown – final product experience and capability may differ
• Shows the triggers
and actions for
YOUR system
IBM App Connect - Map your data
• We automatically
map everything we
can
• Add/change any
fields that need to
be modified
14Preliminary designs shown – final product experience and capability may differ
IBM App Connect – Add simple transforms
• Add any transforms
you need
• Uppercase,
concatenate, trim
blanks, reformat
date, currency etc
15Preliminary designs shown – final product experience and capability may differ
IBM App Connect
16
Securely connect to
systems inside your
company firewall
The Challenge – a story about Cassie
Cassie works in the marketing department of a
major retailer.
She builds her marketing campaigns in Marketo®
which she accesses on the cloud
Past campaigns have fallen short due to sporadic
stock shortages
Cassie wants to make her campaigns more
responsive by taking advantage of new stock
arrivals
Cassie
The Challenge – It’s a big company!
18
Sales
Operations
PoS
PoS IT
PoS Ops
Marketing
IT support
TeleSales
SupportERP Support
Core IT
DB Support
B2B Support
Campaign SW
ESB Team
WMS OMS
Web IT
e-commerce
Digital Mktg.
Mobile
The Challenge
19
Marketing
Campaign SW
ESB TeamWMS OMS
Cassie doesn’t know
where the stock system
is or how she can
access it
The Fix – Colin
20
Colin works in the Integration team.
He builds and manages key integrations between
the core company systems including multiple
warehouse and order management systems
Colin already has integrations built on IBM
Integration bus which couple the OMS and WMS
systems to provide updates when new stock arrives
Colin
The Fix
21
Marketing
Campaign SW
ESB Team
WMS OMS
Colin exposes the
Integration
between the WMS
& OMS as API’s
Which he imports
into App Connect
Cassie sees a new
application on her
canvas which
shows her stock
information
Extending App Connect
22
• Create your own custom
apps
• Same look and feel as
any 3rd
part cloud
application
– Connection credentials
– Triggers & Actions
– Icon and description
Extending App Connect
23
• Create your own custom apps
from API’s
– new IIB Web hooks extension
provided on Git hub
• Import YAML or Swagger
definitions file
Extending App Connect
24Preliminary designs shown – final product experience and capability may differ
• Select which API’s
represent triggers and
actions
• Choose a name and an icon
for the app
Extending App Connect – New Custom App
25
…the app appears for
the end user to select
Preliminary designs shown – final product experience and capability may differ
Marketer/BA Admin / Operations
Where are we going next ?
26
Act on simple events
•LoB professional using
events to automate daily
tasks and ensure timely
reaction to changes
•Trigger campaigns in a
marketing automation system
or ensure that new client
appears everywhere
•One record at a time
Data Sync
•Operations or administrator
ensuring that systems of
record are in sync ( eg SFDC,
SAP)
•Supporting changes
happening in one or both
systems
•Data models, selection and
mapping of data important
•Typically on a schedule
Data Copy
•Move a table of data from a
CRM or Marketing platform to
a spread sheet or database
•Pull a segment list from CRM
•Data movement in one
direction – insert into existing
data structure or create new
copy
“When a new contact appears in
App A then update my App B
address book..”
“I need a copy of all the new sales
today dumped into a spreadsheet
for my managers sales report”
“Keep the customer deals info in
Salesforce.com in sync with the
core SAP system…”
Other features under consideration
27
• Many, many more connectors – what apps do you need ?
• Data move & sync
• Team accounts with role based access
Join us for the journey !
• Sign up for the free
version at
https://ibm.biz/appco
nnectfree
28
Thank You

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IBM App Connect - Let Your Apps Work For You

  • 1. Introducing App Connect Business meets IT on agreeable terms
  • 2. 2 “By 2017, in large organizations, at least 65% of new integration flows will be developed outside the control of IT departments.” Gartner Source : Gartner Magic Quadrant for Enterprise Integration Platform as a Service Mar 2015
  • 3. The Rise of the empowered business user 3 • Cloud has changed the balance of power • IT budgets shifting to CMO • New generation of SaaS applications - task oriented and built for productivity • Whole new generation of “Citizen Integrators” - the ipad generation • Professionals still need access to core data inside the firewall Image Credit Du Truong under Creative Commons License
  • 4. We have already reached the spending tipping point • Mail and personal productivity led the way - Marketing, CRM easiest transition to cloud • Box installed in 140,000 customers, 92% of fortune 500* • Salesforce.com 150,000+ customers*** • WW SaaS mkt $50B by 2018** 4 50%of CRM systems deployed as SaaS by 2015 … SaaS deployments of CRM to reach a maximum of 80% to 85% by 2025 Source: Gartner Gartner CRM Vendor Guide 2014 * Source Bessemer Venture partners ** Source IDC Worldwide SaaS Enterprise Applications 2014–2018 Forecast and 2013 Vendor Shares *** Salesforce.com 2015 annual report
  • 5. IBM App Connect 5 What would it mean to if your teams could: •kick off the marketing campaign the instant the new stock arrives •update your customer segment lists automatically when a new lead arrives •replace all those manual data pulls of customer with a simple automation •keep your sellers in sync with new product and customers •notify your employees automatically when a new sales plan update occurs
  • 6. IBM App Connect 6 How do you connect where your business teams work… •Where marketers plan campaigns •Where digital sellers interact with clients •Where employees collaborate …with where your core company data is? •Your stock control and warehousing •Your core banking system •Your Enterprise Resource Planning system • applications shown are for discussion purposes only no claim is made of inclusion in product at launch Sugar CRM workday Salesforce.com MarketoHubspot Insightly Island Pacific SAP ORACLE Manhattan Temenos
  • 7. IBM App Connect 7  “App awareness” allows you to connect your apps in minutes  Automation of manual tasks – notifications, events & updates  Connect your applications wherever they are… cloud or local  Keep customer and other data in sync between multiple apps  Build new connections quickly – tooling for your tech support team to connect to the apps you care about in hours Sugar CRM workday Salesforce.com MarketoHubspot Insightly Island Pacific SAP ORACLE Manhattan Temenos • applications shown are for discussion purposes only no claim is made of inclusion in product at launch
  • 8. IBM App Connect 8 • Browser based UI for business professionals • Build connections quickly -simple app to app connectivity • Build as many “flows” as you want – we only charge for how many you run • Try it for free, forever, for real ! Preliminary designs shown – final product experience and capability may differ
  • 9. Integration in 4 Steps 9 Select your applications Connect to your accounts Select the data you care about We run it for you ! 1 2 3 4
  • 10. IBM App Connect 10 As easy as choosing your apps… Preliminary designs shown – final product experience and capability may differ
  • 11. IBM App Connect – Triggers and Actions 11Preliminary designs shown – final product experience and capability may differ And the events you care about … • Select from preconfigured events and actions in your application
  • 12. IBM App Connect - Handles your credentials • Supports OAuth and 3rd party authorization methods • Credentials encrypted for security 12
  • 13. “App Aware” - The hard work is already done 13Preliminary designs shown – final product experience and capability may differ • Shows the triggers and actions for YOUR system
  • 14. IBM App Connect - Map your data • We automatically map everything we can • Add/change any fields that need to be modified 14Preliminary designs shown – final product experience and capability may differ
  • 15. IBM App Connect – Add simple transforms • Add any transforms you need • Uppercase, concatenate, trim blanks, reformat date, currency etc 15Preliminary designs shown – final product experience and capability may differ
  • 16. IBM App Connect 16 Securely connect to systems inside your company firewall
  • 17. The Challenge – a story about Cassie Cassie works in the marketing department of a major retailer. She builds her marketing campaigns in Marketo® which she accesses on the cloud Past campaigns have fallen short due to sporadic stock shortages Cassie wants to make her campaigns more responsive by taking advantage of new stock arrivals Cassie
  • 18. The Challenge – It’s a big company! 18 Sales Operations PoS PoS IT PoS Ops Marketing IT support TeleSales SupportERP Support Core IT DB Support B2B Support Campaign SW ESB Team WMS OMS Web IT e-commerce Digital Mktg. Mobile
  • 19. The Challenge 19 Marketing Campaign SW ESB TeamWMS OMS Cassie doesn’t know where the stock system is or how she can access it
  • 20. The Fix – Colin 20 Colin works in the Integration team. He builds and manages key integrations between the core company systems including multiple warehouse and order management systems Colin already has integrations built on IBM Integration bus which couple the OMS and WMS systems to provide updates when new stock arrives Colin
  • 21. The Fix 21 Marketing Campaign SW ESB Team WMS OMS Colin exposes the Integration between the WMS & OMS as API’s Which he imports into App Connect Cassie sees a new application on her canvas which shows her stock information
  • 22. Extending App Connect 22 • Create your own custom apps • Same look and feel as any 3rd part cloud application – Connection credentials – Triggers & Actions – Icon and description
  • 23. Extending App Connect 23 • Create your own custom apps from API’s – new IIB Web hooks extension provided on Git hub • Import YAML or Swagger definitions file
  • 24. Extending App Connect 24Preliminary designs shown – final product experience and capability may differ • Select which API’s represent triggers and actions • Choose a name and an icon for the app
  • 25. Extending App Connect – New Custom App 25 …the app appears for the end user to select Preliminary designs shown – final product experience and capability may differ
  • 26. Marketer/BA Admin / Operations Where are we going next ? 26 Act on simple events •LoB professional using events to automate daily tasks and ensure timely reaction to changes •Trigger campaigns in a marketing automation system or ensure that new client appears everywhere •One record at a time Data Sync •Operations or administrator ensuring that systems of record are in sync ( eg SFDC, SAP) •Supporting changes happening in one or both systems •Data models, selection and mapping of data important •Typically on a schedule Data Copy •Move a table of data from a CRM or Marketing platform to a spread sheet or database •Pull a segment list from CRM •Data movement in one direction – insert into existing data structure or create new copy “When a new contact appears in App A then update my App B address book..” “I need a copy of all the new sales today dumped into a spreadsheet for my managers sales report” “Keep the customer deals info in Salesforce.com in sync with the core SAP system…”
  • 27. Other features under consideration 27 • Many, many more connectors – what apps do you need ? • Data move & sync • Team accounts with role based access
  • 28. Join us for the journey ! • Sign up for the free version at https://ibm.biz/appco nnectfree 28