2024 IBV Consumer Study
Today’s consumers won’t settle for a less-than-optimal shopping experience, as revealed in our 2024 consumer study. Only 9% of global consumers are satisfied with in-store experiences, and just 14% with online shopping.
Most consumers say they're interested in using virtual assistants, AR/VR, and AI applications to improve their shopping experience. When brands and retailers integrate these technologies into their operations, they can improve relevancy, provide more value, and make the entire experience more convenient for consumers.
Download our report for global consumer insights, as well as actions your retail and consumer products clients can take to drive growth and boost customer loyalty in the AI era.
2024 IBV Consumer Study
Today’s consumers won’t settle for a less-than-optimal shopping experience, as revealed in our 2024 consumer study. Only 9% of global consumers are satisfied with in-store experiences, and just 14% with online shopping.
Most consumers say they're interested in using virtual assistants, AR/VR, and AI applications to improve their shopping experience. When brands and retailers integrate these technologies into their operations, they can improve relevancy, provide more value, and make the entire experience more convenient for consumers.
Download our report for global consumer insights, as well as actions your retail and consumer products clients can take to drive growth and boost customer loyalty in the AI era.