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Putting AI to work for customer service

Improve your service and delight your customers with generative AI. See the possibilities, and download the guidebook to get started.

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Watch (11:33)
What you’ll learn
  • AI-powered omni-channel experiences
  • Scaling the efforts of your field service agents
  • How to augment your contact center operations with AI
The question for enterprises looking to fold AI into their customer service is not why, but when. Manish Goyal Vice President and Senior Partner, Global AI and Analytics IBM
Illustration of a customer service process
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How to take action

Let’s put theory into practice. Get actionable steps from the guidebook to successfully implement generative AI to delight customers and improve productivity across your enterprise.

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Track 3 Putting AI to work for marketing Learn how businesses are using generative AI to help them advance their marketing efforts as customer expectations constantly continue to evolve.
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Track 3 Putting AI to work for application modernization Business operations evolve over time, and the applications that power them have to keep up. See how generative AI can accelerate the process, and download the guidebook to help you get started. Go to episode page
Track 1: Strategic essentials
Choose the right AI model for your use case

Bigger isn’t always better when it comes to AI models. Learn how to find the right fit for your business needs. Then get the guidebook to help you take action.

 The rise of generative AI for business

Learn about the history of generative AI and what it means to the modern enterprise.

 Become a value creator with generative AI

Hear the different approaches to applying generative AI—and how an AI platform that’s targeted for your use cases can jumpstart business value.

Track 2: Elements of enterprise AI
Select the right AI use case for your business

To optimize your total cost of ownership and ROI on AI, picking the right use case is crucial. Learn top considerations and how existing investments like gen AI, AI and machine learning play a role.

 Is data management the secret to generative AI?

Every conversation starts with generative AI, but ends with data. Why? Because there is no AI without data. Generative AI is changing the way we think about data.

Why foundation models are a paradigm shift for AI

Learn about a new class of flexible, reusable AI models that can unlock new revenue, reduce costs and increase productivity. Then use our guidebook to dive deeper.

 Trust, transparency and governance in AI

Explore issues like AI hallucination, bias and risk, and learn how applying AI ethics and governance builds trust. Then put theory into practice with our guidebook.

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