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Darío Gil sitting down with hand outstretched in a room with a tree behind him
Become a value creator with generative AI

Understand the different approaches to applying generative AI—and how an AI platform targeted for your use cases can jumpstart business value.

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Watch (14:37)
What you’ll learn
  • Unique requirements for enterprise AI
  • What it means to be an AI value creator
  • The business value of tuning foundation models with your data
You use your AI platform to tune it with your specific business data, proprietary knowledge and expertise, and it becomes more expert and more valuable for business over time Darío Gil Senior Vice President and Director of Research IBM
More Track 1 episodes
Coming soon Choose the right AI model for your use case Bigger isn’t always better when it comes to AI models. Learn how to find the right fit for your business needs. Then get the guidebook to help you take action. Notify me when available
Track 1 The rise of generative AI for business Learn about the historical rise of generative AI and what it means for business. Go to episode page
Track 2: Elements of enterprise AI
Select the right AI use case for your business

To optimize your total cost of ownership and ROI on AI, picking the right use case is crucial. Learn top considerations and how existing investments like gen AI, AI and machine learning play a role.

 Is data management the secret to generative AI?

Every conversation starts with generative AI, but ends with data. Why? Because there is no AI without data. Generative AI is changing the way we think about data.

Why foundation models are a paradigm shift for AI

Learn about a new class of flexible, reusable AI models that can unlock new revenue, reduce costs and increase productivity. Then use our guidebook to dive deeper.

 Trust, transparency and governance in AI

Explore issues like AI hallucination, bias and risk, and learn how applying AI ethics and governance builds trust. Then put theory into practice with our guidebook.

Track 3: Putting AI to work
Putting AI to work for talent

Want to turn HR challenges into opportunities? Find out how organizations are using AI to help recruit and develop the talent that fits their business needs.


 Putting AI to work for marketing

Learn how businesses are using generative AI to help them advance their marketing efforts as customer expectations constantly continue to evolve.


 Putting AI to work for customer service

Go beyond virtual chatbots. Learn how generative AI can delight customers and increase productivity. Then download our guidebook to help you take action.

Putting AI to work for application modernization

Business operations evolve over time, and the applications that power them have to keep up. See how generative AI can accelerate the process, and download the guidebook to help you get started.

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