A short journey to the API Economy
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When it comes to the cloud and our aim is to help software vendors, which now come in from many business partner types, INTO IBM Bluemix (http://ibm.biz/BluemixSBSS). In order to do so then the partner needs to be integrated into the IBM Cloud Marketplace (http://ibm.biz/SBSlideShareMP). The IBM Cloud Marketplace is the portal to the cloud for our Enterprise Clients and where they can find IBM Software as a Service (SaaS) offerings and IBM Business Partner SaaS offerings. In addition those services could run on IBM Softlayer (http://ibm.biz/SBSlideShareSL) Being integrated into IBM Bluemix can provide an additional route to revenue which can be developed by partners by exposing any APIs of their service to other developers i.e. they effectively become one of Bluemix services in the Bluemix Catalogue, which is a subset of the IBM Cloud Marketplace.
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A short journey to the API Economy
- 1. softlayer.com bluemix.net ibm.com/marketplace IaaS PaaS SaaS Simon Baker Business Development Manager IBM Ecosystem Development Simon@uk.ibm.com @SimonARBaker slideshare.net/SimonARBaker 1 © 2014 IBM Corporation
- 2. ibm.com/marketplace SaaS 2 © 2014 IBM Corporation
- 3. RRuunnttiimmee MMiiddddlleewwaarree OOSS VViirrttuuaalliissaattiioonn IaaS SSeerrvveerrss SSttoorraaggee NNeettwwoorrkkiinngg DDaattaa CCooddee 3 © 2014 IBM Corporation
- 4. APIs SaaS LL MM SS Value $ $ DDaattaa AAnnaalylytticicss Value 4 © 2014 IBM Corporation
- 5. ib https://developer.ibmm..ccoomm//mmaarrkkeettppllaaccee//ddooccss//vveennddoorr--gguuiiddee// MM LL SS 5 © 2014 IBM Corporation
- 6. Dev Ops Liberty for hhttttppss::////Java ddeevveellooppeerr..iibbmm..ccoomm//mmaarrkkeettppllaaccee//ddooccss//vveennddoorr--gguuiiddee// Node.js Ruby “Bring Your Own Buildpack” SQL Database JSON Database MySQL Mongo DB PostgreSQL Mobile Data Data Management Services MQTT CloudCode Mobile App Mgmt Mobile Services Mobile Quality Assurance BLU Data Warehouse Twilio Historian 6 Data Cache Session © 2014 IBM Corporation Cache Elastic MQ Web & App Application Decision SSO Redis MapReduce RabbitMQ Log Analysis Internet Of Things Push Runtimes Monitoring and Analytics Git Hosting Deployment Automation Web IDE Agile Development SSSSaaaaaaaaSSSS
- 7. hhttttppss::////ddeevveellooppeerr..iibbmm..ccoomm//mmaarrkkeettppllaaccee//ddooccss//vveennddoorr--gguuiiddee// API Economy SSaaaaSS $ APIs 7 © 2014 IBM Corporation
- 8. ib https://developer.ibmm..ccoomm//mmaarrkkeettppllaaccee//ddooccss//vveennddoorr--gguuiiddee// SSaaSSaaaaaaSSSS MM LL SS 8 © 2014 IBM Corporation
- 9. How will IBM help Business Partners attract, convert, and retain customers? PR & digital demand gen IBM drives traffic to the marketplace through PR, ad buys, paid search, paid social media placements, contextual targeting (e.g., site referrals) Merchandising IBM offers a number of on-site merchandising opportunities including: premium home page placement of selected services, cross-selling with IBM services, inclusion in solutions for select services, and rotational, themed, and performance-based placements IBM product lines IBM product owners behind over 200 marketplace properties such as Bluemix drive marketplace traffic Badging IBM will provide you assets to associate your offering with us in your own promotional campaigns Dashboard & MyServices Dashboard helps you see customer usage patterns and trends. MyServices brings customers back to the marketplace to manage their services, creating further opportunities to cross-sell / upsell Sales force enablement Select strategic services with strong marketplace performance may be eligible for enablement to the IBM IBM may promote certain marketplaces services, include IBM’s own services, which sales force complement or compete with other marketplace services. 9 © 2014 IBM Corporation
- 10. Each service has standardized presentation and order pages. Sample ‘Powered by’: 10 © 2014 IBM Corporation
- 11. How will IBM and Business Partners handle commerce? Commercial model will follow established marketplace models. - IBM will invoice the customer and collect payment. - Different options for metering and billing, including support for complex metering by taking metering information from the Business Partner as part of the regular billing cycle. - IBM retains a royalty. - Business Partners will be responsible for their costs of delivery, including infrastructure. Business Partners continue to establish and maintain direct relationships with customers. Business Partners must ensure their services meet production SLAs with production level support. First commercial capability launched in Q3 2014, supporting US transactions with credit cards. Additional functionality will be provided in successive upgrades, including support for non-US transactions. Will support US federal government requirements for usage by federal users in 2015 11 © 2014 IBM Corporation
- 12. How do Business Partners participate in IBM Cloud marketplace? 1. Apply to Become a Business Partner Complete and submit the Nomination form to be considered for partnership in the IBM Cloud marketplace. 2. Qualify for the IBM Cloud marketplace We will review your form and reply as quickly as possible to discuss your service and next steps. Some replies take up to two weeks, depending on your service. To qualify for premium programs (e.g. Bluemix), services must meet additional criteria. 3. Accept the terms and conditions Once you are invited to include your service, you will need to accept the IBM Cloud Marketplace Business Partner terms. 4. Create your initial listing (2-3 days) After joining the IBM Cloud marketplace, you create your listing as a referral using the self-service portal to provide basic information such as your service name and description. 5. Integrate your service to marketplace (3 weeks) Within 90 days of signing the IBM Cloud Marketplace Business Partner agreement, you must integrate your service to the IBM Cloud marketplace APIs. Services designed for Bluemix must support an additional call. Details here > https://developer.ibm.com/marketplace/docs/vendor-guide 6. Qualify for integration to premium options (e.g. Bluemix) - Can be done in parallel with steps 3 - 5 Prospective Bluemix, PureApplication Service on SoftLayer, or HPC Analytics services must meet certain additional criteria. 12 © 2014 IBM Corporation
- 13. IBM Global Entrepreneur Program for Cloud Startups Reaching developers in early lifecycle to ensure IBM technologies are chosen *Up to 120K Free Cloud Usage Credits- More cloud credits than key top competitors Enterprise Client Connection to Entrepreneurs World wide Technical Support Global Go-To-Market 13 © 2014 IBM Corporation *up to $120K based on meeting eligibility requirements and qualification levels More Leader Leader Leader
- 14. 1.Softlayer - www.softlayer.com - $250 offer for new registrations before the end of the year 2. Bluemix – www.bluemix.net 3. Bluemix Workshop • 11th November: Shoreditch Village Hall, Hoxton Square Register - bit.ly/svhworkshop • 21st January: IBM Hursley, Winchester Register - http://bit.ly/bluemixworkshophurs 4. IBM Marketplace - ibm.biz/MarketplaceFromSimon 5. Onboarding - https://developer.ibm.com/marketplace/docs/vendor-guide/ 6. IBM Global Entrepreneur Program - link 7. IBM Global Entrepreneur Program for Cloud Startups - link 14 © 2014 IBM Corporation
- 15. softlayer.com bluemix.net ibm.com/marketplace IaaS PaaS SaaS Simon Baker Business Development Manager IBM Ecosystem Development Simon@uk.ibm.com @SimonARBaker slideshare.net/SimonARBaker 15 © 2014 IBM Corporation
- 16. Softlayer Global Cloud Platform softlayer.com offers a of infrastructure choices for greater business agility Infrastructure choices Mix and match bare metal, virtual server instances and turnkey private clouds Re served Infrastructure Management System Common management interface and API across unified architecture Triple Network Architecture Public, Private and management networks. IaaS • Mix and match physical or virtual, dedicated or shared, manage via API, provision automatically in real-time, granular security, hourly or monthly. • Metered access to public network, unmetered access between server and data, out-of-band management via VPN connection, 100% SLA network. • Only infrastructure solution with a common management interface, across a unified architecture, 240 back-end services with more than 3,400 API methods 16 © 2014 IBM Corporation
Editor's Notes
- This screenshot was taken in the sandbox development environment. The production version may differ. Please go to the marketplace for current details and pricing. Try for example this service offering from Redis: https://marketplace.ibmcloud.com/apps/87#!overview
- The metered usage API call can be called in two different modes: pre-configured and custom. The pre-configured mode means that the prices for the items charged have been configured in the applicatation edition. For example, you configured your edition and entered a metered usage item with unit "Gigabyte" as well as another item with unit "Hour" and configured a price for each of these. The custom mode is enabled if you check the "Allow custom usage" checkbox on your edition. This will let you bill user for arbitrary usage. You will have to pass the price and a description (but *NOT* the unit) for the usage AppDirect currently supports 40+ units of metered usage (for the pre-configured usage). The pre-configured units are as follows: USER GIGABYTE MEGABYTE HOUR INVOICE UNIT PROJECT PROPERTY ITEM WORD EMAIL CONTACT CALL CREDIT ROOM HOST AGENT OPERATOR PROVIDER MANAGER TESTER JVM SERVER WEB_USE_MINUTE AUDIO_USE_MINUTE PIECE EMPLOYEE_PER_PAY_PERIOD COMPUTER DATA_POINT TIER1_API_CALL TIER2_API_CALL ADVISORY_HOUR OVERAGE_AUDIO_MINUTE EMPLOYEE CONNECTION PUSH_USER THOUSAND EMAILS PER DAY PUSH_NOTIFICATION_DEVICE API_CALL SMS_TEXT_MESSAGE CONTACTS_1000
- IBM leads the industry with a new IBM Global Entrepreneur Program for Cloud Startups. Today is a signature moment for IBM leading the industry a new IBM Global Entrepreneur Program for Cloud Startups. Cloud Vendors are betting big on early stage entrepreneurs. IBM launches a game-changing play with this new program to capture this market space. Amazon, Google and Microsoft cannot touch IBM in delivering the full range of value to the entrepreneur community. In summary, IBM's new Global Entrepreneur for Cloud Startups includes the following 4 benefits: Only vendor with a program to connect entrepreneurs & enterprise clients Extensive global network of local technical expertise at 43 Innovation Centers worldwide. A leading vendor to offer go-to-market and mentor advice to Entrepreneurs Highest value Cloud Startup Offering in market - Up to $120K of free IBM Cloud services This program will be delivered on a local basis across the world. This unique execution along with our game-changing Cloud technology positions IBM to become the destination of choice for startups We have the leading tools to engage fully with the entrepreneurial ecosystem. Now more than ever, we can show investors how their startups can engage with us to build a path to the enterprise. In addition, our clients will benefit from a broader menu of innovation from entrepreneurs. 1.Among public cloud providers with more than $1B in 4 quarter trailing revenue according to “TBR 2Q-2014 Public Cloud Benchmark – Cloud Business Quarterly”, 10/1/2014